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Design Direction Human
A creative strategist collecting perspectives and joining dots.
The serious part is getting to the root of a brief. The fun part is digging the answers out of it, by hand.
Becoming...
In this wonderful world, how can I be just a graphic designer? How can I be more than that? Designing is a part of me. It has taught me immensely and has allowed me to see how necessary it is to express your feelings with the right intent, whether verbally or through design.
My interest spans across places
and I do not like to confine myself.
I love learning and creating :)
Designing has become inseparable from who I am. It keeps me grounded yet gives me distance — an aloof presence I have come to trust. When I design, I join dots, examine angles, and watch something formless take shape. The process itself feels like a celebration.
Look at //
to understand what I mean
All about the journey.
Aadi // Becoming // Oneself
It's dark out here — bring a light
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Becoming...
In this wonderful world, how can I just be a graphic designer and how can I be more than myself?
My interest spans across places and I do not like to confine myself. I love learning and creating :)
Designing has become inseparable from who I am. It keeps me grounded yet gives me distance — an aloof presence I have come to trust. When I design, I join dots, examine angles, and watch something formless take shape. The process itself feels like a celebration.
Look at // to understand what I mean.
All about the journey.
Drag or scroll to turn — click to view
Scroll through the pile — click to lean in
These are short one-week projects I love doing, because they give me a breather from other design work. There are more; I’m still searching through Drive :p
Scroll to flow — click to inspect
Motion is where the graphic systems loosen up. These studies explore pace, transitions, rhythm, and the small moments that make static work feel alive.
Scroll to reveal — double-click to enlarge
